viernes, 25 de septiembre de 2015

Looks familiar: Why copying in fashion remains a grey area

Fashion brands copying other brands is so commonplace in the design landscape that barely anyone bats an eyelid these days. If you peruse the rails at Zara you will be able to spot the designer references seen on the catwalks that inspired its collections, it is that blatantly obvious. One season, not long ago, it was as if Phoebe Philo from Celine did a collaboration with the Spanish high street retailer, so canny and literal were its interpretations of her silhouette. Incidentally many of Celine's designs could be seen to have been inspired by the Helmut Lang or Japanese designer's archives, so you can only imagine the journey of influence and, urgh, direct referencing.

The wheel of fashion was not invented yesterday

Once, when I worked for a well-known American designer, I found myself in the company's design studio, and saw tens of trainer styles in its shoe department used as sample references. Designers often use a subtle detail from an existing design and reference it to create something new. The wheel of fashion is hardly a recent invention and probably this ought not to stir up too much sentiment. 
So when New York brand Maryam Nassir Zadeh informed the world via social media that one of her signature mule designs was too literally adopted by another New York brand, Mansur Gavriel, the media has been rife with comments, accusations and opinions. Why this particularly case is so interesting is that both are emerging brands and based in the same neighbourhood, and the 'copied' styles appeared within just a few months from its bought original.
Nassir Zadeh stated: “Since I was notified of Mansur Gavriel design’s likeness to my shoes, I did research into Maryam Nassir Zadeh store records. I found proof of purchase receipts [from my store] from Rachel Mansur dating March, April and May 2015, of the exact styles and colours in question, as well an earlier purchase of Maryam Nassir Zadeh sandals from Floriana Gavriel in July 2014. For me, this is clear proof that they had my designs as a reference to develop their shoe line by emulating my shapes, materials and colours.”
Mansur Gavriel did not deny they purchased or indeed copied her shoe, instead they stated: We are well aware of rampant imitation of young designers in the marketplace and have personally experienced this many times. However, we are also well aware we do not own the silhouette of the bucket bag or the tote," referring to two of their 'signature' bag styles.

In the US a designer cannot claim ownership of a functional design

You can understand Nassir Zadeh's frustration, that this case goes beyond flattery and the inspiration of someone's good design. Sadly in American copyright law Nassir Zadeh cannot claim ownership of the mule, of suede or of any particular colour. Whilst the similarities between both shoes is indisputable, it is not a design that American law can protect under its copyright laws of functional items.
What exists, instead, is a grey area and gentleman's agreement, whereby designers use subtle references of past and present designers, but respecting their original work without wholly copying in its most literal form. This is what keeps the fashion wheel turning, what keeps the fashion landscape interesting with new ideas without having to forsake the good of what has been presented in the past.
If you think about it - the dress, the jean, the shirt, the tie - all these pieces in our wardrobe were created a long, long time ago. Variations thereof is what we are wearing today and what we'll be wearing tomorrow. No current day designer has invented any of the styles we are wearing today. But, when it comes to variations thereof, there is a fine line between ingenuity, referencing and downright copying. Perphaps Mansur Gabriel didn't have enough inspiration to design a variation they could call their own.

A día de hoy no es raro ir de compras y ver diseños conocidos. En  US no existe la Protección Legal sobre lo que ellos llaman, Diseños " Funcionales u Operativos", ya que los vaqueros, camisetas, faldas... están inventados desde hace muchos años, el estilo de hoy en día es una variación de ello. No obstante, existe un "Gentleman's Agreement" o  "Acuerdo entre caballeros" por el cual, se permite "crear" siempre que se respete la forma original del diseñador, en realidad, existe un fina línea entre la originalidad y la copia.

lunes, 21 de septiembre de 2015

NYFW comes out on top, generating 900 million dollars in revenue

Even those living in the 'Big Apple' who oppose the bi-annual fashion extravaganza known as New York Fashion Week cannot escape the fact that the event has a large financial impact on the city's economy. A huge one in fact, generating 900 million US dollars in revenue - more than the US Open, the New York City Marathon and the 2014 Super Bowl, highlighted US Representative Carolyn B. Maloney during a press conference at Milk Studios earlier this week.
With the event taking place twice a year and drawing in approximately 232,000 people per season, New York Fashion Week has become the city's biggest revenue driver with 532 million dollars coming in directly from visitor spend, according to the New York City Economic Development Corporation (NYCEDC.) The US Open in comparison brought in 800 million dollars in revenue, the Super Bowl in 2014 approximately 550 million dollars and the New York City Marathon roughly 440 million dollars.

New York Fashion week eclipses other fashion weeks in size and revenue

Maloney stressed that New York is currently leading the way for US fashion industry, employing 180,000 individuals in the greater metropolitan area - equal to 6 percent of the total population in the area, according to NYCEDC. "The fashion industry puts a good number of New Yorkers to work — it’s not just about glitz and glamour," said Maloney as she revealed the statistics of the newest report from the US Congress’ Joint Economic Committee named: 'The Economic Impact of Fashion Industry.'
"I’ll tell you when I asked for this report, I was stunned by the economic impact of the fashion week and the impact of fashion in general, especially in terms of the many good-paying, middle-class jobs for American." The fashion industry in New York is said to be worth 98 billion dollars, generating 2 billion dollars in tax revenue each year whilst bringing in 18 billion dollars in retail sales per year, added the NYCEDC.
Overall, New York Fashion Week has already eclipsed London, Paris and Milan as the biggest fashion week. This NYFW season saw 181 shows and presentations listed on the official NYFW schedule, and a total of 308 events filed on the Fashion Calendar, according to a spokesperson for the Council of the Fashion Designers of America. London Fashion Week in comparison will see 78 designers show on schedule, with 52 catwalk shows and 26 presentations, according to a press release from British Fashion Council.

Source: FashionUnited

martes, 15 de septiembre de 2015

New Guidelines on Models' Rights Aim to Fix Industry Wrongs

In recent years, a cluster of new laws, industry codes and educational initiatives have taken aim at problems around model health, pay and working conditions. But are they making a difference?

In no other industry would an employee be required to pose in the snow wearing a bathing suit, or have her BMI measured due to concerns about widespread eating disorders amongst her colleagues.
For years, the modelling industry has been criticised for how it protects the rights of its workers. High-profile models like Cara Delevingne and Kate Moss have spoken out about the sexual harassment and emotional pressures faced by underage girls in the business, and model health is the subject of heated public debate.
But in the last few years, talk has turned to action. A flurry of laws, industry codes of conduct and educational initiatives addressing models’ rights and safety have sprung up in the world’s fashion capitals. Are they working?
In June, the UK advertising watchdog banned a Saint Laurent campaign image because it featured an “unhealthily underweight” model. In April, France passed a law that banned French modelling agencies from working with models that have a BMI (Body Mass Index) below 18. In 2013, Israel banned companies from working with models that have a BMI below 18.5.
Some countries have favoured an industry-led approach. There are no legal restrictions on a model’s weight or BMI in the UK, US or Denmark, but the British Fashion Council (BFC), the Council of Fashion Designers of America (CFDA) and the Danish Fashion Institute all run educational workshops with designers, models and eating disorder charities, to promote model health.
“A BMI measurement does not say anything about a person's mental health. I can't see how politicians are going to regulate this — are they going to be behind the curtain at every show, checking models’ weight?” asks Eva Kruse, chief executive officer of the Danish Fashion Institute and Copenhagen Fashion Week. Under the Danish Fashion Ethical Charter, a set of industry guidelines signed by more than ten modelling agencies, agencies are encouraged — but not forced — to oversee annual health checks for models, focussed on eating disorders.
“I don't believe in legislation. Self-regulation from within the industry is what is needed. But it does not come on its own; there needs to be discussions and agreements. We need to encourage and trust the industry to be responsible,” says Kruse, who says that most Danish designers make sample collections in a US size 4 or 6 (according to a London stylist, the wider industry standard is a US size 2). “But once our models go abroad, they are told to lose more weight,” she says.
The rules on model age are a similar mix of regulations and recommendations. To take part in Copenhagen Fashion Week, designers must sign the Danish Fashion Ethical Charter, which bans them from using under-16s in shows (excluding childrenswear). At London Fashion Week, designers are also contractually obliged to employ models who are 16 or older. “We do spot checks, backstage, to look at the age of the girls that have been cast, but we've not had any instances where that [age restriction] has been broken,” says Caroline Rush, chief executive officer of the British Fashion Council. These rules only apply to fashion week shows, not commercial and editorial jobs, although, in 2012, all international editions of Vogue pledged not to feature models under 16.
In the US, the CFDA “strongly recommends” designers do not use models under 16 at New York Fashion Week, but does not police this rule. In 2013, as a result of lobbying efforts by the Model Alliance, New York State passed a law ruling that models under 18 must be treated as child performers, meaning they are subject to restricted working hours, school-night curfews and adult supervision. “There needs to be a lot of supervision,” says Peter Fiztpatrick, founder of modelling agency Silent Models. “We work very carefully with their parents. We’re a small agency, so it’s easier for us to police things and to know what’s going on. I think we have a slightly different culture, but I can’t speak for some of the larger agencies.”
The CFDA is currently working with New York State senator Diane J. Savino to update New York’s law to reflect the specificities of modelling work. “If you're a child actor, you work on set for a number of days or weeks — you have one employer, one job,” says Steven Kolb, president and chief executive officer of the CFDA. “In the instance of a model, you might have five employers on one given day during fashion week — so who is the responsible employer? Is it the designer; is it the agent? There is some confusion in the translation of how the employer is responsible for that child.”
“What is really needed at this point is federal regulation,” adds Jennifer Sky, an actress, model and author whose writing documents the professional and sexual mistreatment she faced as a teen model. “There is a large group of child labourers in this country that are not offered the same protections.”
Indeed, while modelling agencies manage a model’s bookings, negotiate pay and working conditions, during a job it is not always clear who is responsible for the model’s wellbeing. “If the model is mistreated or has any kind of problems… that is where the agencies come into play,” says Fitzpatrick of Silent Models. “We just get on the phone with the clients and negotiate or tell them what they can and cannot do.”
“We as agencies should protect them at all times,” agrees Peter Damgaard, founder of 2pm Model Management, a Danish agency that has represented Gisele Bundchen and Karlie Kloss in Denmark. “Still, often it’s seen that an agency won’t take the side of the model, as they can lose the client. The competition between agencies makes it hard to make a stand and protect the individual.”
But models do not always inform their agencies of problems, says Carré Otis, who worked as a model for three decades and appeared in advertisements for Guess and Calvin Klein Jeans. “The industry is rife with sexual harassment, and there was never a place to report it,” she says. “This is where it is really alarming: it’s an industry where, for the most part, your career is potentially threatened if you cause too much of a stir. I think, especially with young people, there’s a lot of compromising that goes on so that you can make ends meet.”
During London Fashion Week, the BFC runs a “Model Zone”, an initiative started by model Erin O'Connor, where models can go “to speak to people that just have no agenda — not their agents. We also have a therapist available for them to book, should they have any further concerns or wellbeing challenges,” says Caroline Rush. In the US, the Model Alliance, a non-profit aimed at protecting models’ rights, which launched in 2012, offers a helpline where models can report “questionable practices” and receive confidential assistance outside of their agencies, such as helping victims to file a harassment suit.
One of the main issues the Alliance tackles is pay. “One of the most widespread problems in the global modelling industry is lack of financial transparency and wage theft by modelling agencies,” says Sara Ziff, a model and founder of the Model Alliance. Earlier this year, model Kim Forbes brought a lawsuit against her previous agency Wilhelmina Models, Inc, after learning it had received $8,050 for a job for her, but kept the money.
“Beginning in the 1970s, modelling agencies [in New York] began calling themselves ‘management companies,’ rather than ‘employment agencies’ – claiming that their primary role is to manage models’ careers, not to book jobs for models,” says Ziff .This allows them to operate outside the limits imposed on employment agencies under New York General Business Law, which includes a 10 percent cap on commissions and fees. Models Nekesha McCary and Devyn Abdullah both recently brought suits against New York-based agency Direct Model Management that claim the agency wrongly classified them as “independent contractors”, in order to take a higher cut of their earnings.
And as the industry evolves, agencies are not always involved in booking jobs, which can make payment negotiations more complex. Both Hood by Air and Marc Jacobs have used social media to cast non-professional models — a move that has been welcomed as promoting diversity in the industry. Swipecast, an app launched by Peter Fitzpatrick in 2010, also aims to disrupt the existing casting process by bypassing traditional agencies. “It’s a platform where people can communicate. We’re not a modelling agency,” says Fitzpatrick, who describes Swipecast models as “freelancers.”
Currently, there is no minimum payment for a job transacted through the app — jobs can be unpaid and designers can pay in in “trade” (designer clothing or accessories), so long as that is made clear in the job posting and the goods are worth twice the value of the cash payment that would have been agreed. “A really promising upcoming designer can say, I can afford to pay $100 in cash to a model, or I can give them this amazing handbag that will retail for $2,000 plus, which has a much greater value.”
Under Denmark’s Ethical Charter, models must be paid in cash, but rates are not specified. The British Fashion Council offers designers a “base guide” for payment based around a business’s turnover, but “those rates are all available for negotiation depending on core time, exclusivity and what's going to happen with the footage of the shows,” says Rush.
Indeed, regulating payment rates within an industry is prohibited by law. Last month, the UK’s Competitions and Markets Authority stormed the offices of agencies Storm Model Management, Premier Model Management and Models 1, seizing computer equipment and documents, as part of an ongoing investigation that alleges they were operating a cartel to fix the prices they charge to retailers and brands. “Models work with lots of different clients and can easily move agency in the UK,” explains Laurie Kuhrt, chief executive officer of the UK Association of Modelling Agencies (AMA). “The market mechanism works to ensure that fees and rates generally remain competitive.”
Overall, with laws and guidelines coming from governments, advocacy groups and the fashion industry itself, the biggest challenge in protecting models’ rights is achieving cohesion across the global industry.
“I think we have a long way to go,” says Carré Otis. “The model alliance is amazing for the girls in New York, but modelling is global. If the Model Alliance were to create a programme that could be implemented mandatorily into any agency,then we would be gaining some ground.”
Currently, the BFC is working with the AMA to produce a best-practise guide for models coming to London, to educate them on what is the norm on a job, and who they can contact if something is wrong. “Once we've got those in place, that's something we will share with Milan, New York and Paris. It would great if they founded something similar that we could all share and maybe adhere to,” says Caroline Rush.
Source: BOF

RESUMEN: Se están llevando a cabo cambios en el Mundo de la Moda y cada vez es más apremiante la necesidad de una regulación legal, debido a problemas como el acoso sexual, los desórdenes alimenticios, las presiones sociales… por ello, organizaciones como British Fashion Council (BFC), Council of Fashion Designers of America (CFDA) están trabajando en un regulación de los Derechos de las Modelos.

sábado, 12 de septiembre de 2015

Inditex abre su primera tienda ‘for&from’ en A Coruña

Inditex instala en A Coruña, una nueva tienda dentro de su programa de integración sociolaboral ‘for&from’. El nuevo establecimiento, dedicado a Tempe, la empresa que diseña, comercializa y distribuye el calzado y los complementos de todas las marcas del Grupo, cuenta con una plantilla de nueve personas con algún tipo de discapacidad física o intelectual y se ubica en el centro comercial The Style Outlets en la localidad de Culleredo, informó la empresa en un comunicado.
La primera tienda ‘for&from’ en A Coruña es la tercera de este programa social en Galicia y la novena del Grupo y, en línea con el modelo de gestión de los establecimientos integrados en este proyecto, vende productos de campañas anteriores a precios reducidos. Los beneficios obtenidos se destinan a la financiación de nuevas iniciativas sociales.
El objetivo principal del programa ‘for&from’ es crear puestos de trabajo para personas con discapacidad en un entorno favorable, que facilite su integración social, impulsando, en lo posible, su tránsito hacia la contratación en tiendas ordinarias. En la selección y formación de los empleados del establecimiento de Culleredo han colaborado la Confederación Galega de Persoas con Discapacidade (Cogami) y la Asociación Pro-Discapacitados Psíquicos de Alicante (Apsa), organizaciones con contrastada experiencia en el ámbito de la discapacidad que llevan varios años colaborando con ‘for&from’.
Con esta apertura, el programa de inserción socio-laboral ‘for&from’ de Inditex ya cuenta con 69 puestos de trabajo para personas con algún tipo de discapacidad física o intelectual en nueve tiendas de diferentes cadenas del Grupo. Actualmente ‘for&from’ tiene tres tiendas en Palafolls (Barcelona), de Massimo Dutti, Bershka y Oysho; dos en Allariz (Ourense), de Massimo Dutti, y Tempe; otra de Tempe, en Elche (Alicante), una de Stradivarius, en Manresa (Barcelona); y una de Massimo Dutti en Llagostera (Girona).
Fuente: FashionUnitedEs

jueves, 10 de septiembre de 2015

Major Changes are Coming to New York Fashion Week

New York Fashion Week officially begins tomorrow, and truly big changes are afoot. A name change, additional venues, a final move downtown and most significantly, a push towards content comes on the heels of a rather substantial transition in 2013 (read: the acquisition of IMG by WME - these are the producers of the week long event). First, there is the name change, which comes as a result of a change in sponsors. German car company, Mercedes is out, along with the Mercedes Benz Fashion Week name that the event has held for years now. Incoming: sponsors like Intel, Lexus and Maybelline, and a new moniker for the week … New York Fashion Week: the Shows.
The week's alterations hardly stop there, though. There is the change in venue. After being ousted from Lincoln Center (after a rather nasty little legal battle), the last remaining shows that had not already moved downtown, are, in fact, relocating. Skylight at Moynihan Station, in the old post office building on West 33rd Street, and Skylight Clarkson Sq in TriBeCa, are the two official locations. Milk Studios, Pier 59, the Standard Highline, and Spring Studios are also popular locales again this season – nothing too new here, as the fashion industry in New York has been shying away from showing at Lincoln Center for several seasons now. They've been opting for an array of other off-site locations, such as those noted above, for a variety of reasons, including the fact that Lincoln Center had simply turned into a circus of fashion fans, making it less than appealing for designers and show-goers.
Maybe the most momentous change of all though is the shift towards television. As Vanessa Friedman put it in an article for the New York Tiimes today: “Fashion week is being treated by WME/IMG as something else entirely. Content.” To start off: WME/IMG is in negotiations with ABC Family for a two-hour documentary that will follow seven fashion week figures during the week. But this is just the beginning.
According to the New York Times: “A few weeks after the ready-to-wear shows end in October, WME/IMG will debut its first-ever network in an exclusive deal with Apple TV — the first such Apple exclusive. Entitled Made 2 Measure (M2M), the all-fashion channel will stream on demand, featuring an original M2M documentary series on designers, industry issues and trends, as well as classic fashion films and documentaries and new looks at the shows that took place at the WME/IMG venues.”
Source: The Fashion Law
 Cambio De Nombre, la semana de la moda neoyorquina es conocida por el nombre de Mercedes Benz Fashion Week  pero debido a la colaboración de nuevos y potentes sponsors, de ahora en adelante podéis llamarla York Fashion Week: the Shows.
Nueva Localización ya no se celebra en el Lincoln Center porque se ha convertido en un show poco agradable para los diseñadores y asistentes, sino en varios y pintorescos espacios de la ciudad.
Por último, WME/IMG –dos de las más importantes agencias de modelos del país- quieren convertir la semana de la moda es su propio documental televisivo.
What is your opinion in this affair? Do you agree with it??
 Qué os parecen los cambios??

miércoles, 9 de septiembre de 2015

¡¡¡Tendencias de Nueva Temporada!!! Otoño/Invierno 2015-2016

Con los primeros constipados y ráfagas del otoño, es hora de empezar a pensar en la nueva temporada. ¿¿Conocéis las nuevas tendencias?? 

 Con algunas Pre-Pasarelas en marcha y a pocos días de la MBFWM, voy a hacer un repaso de las tendencias de la nueva temporada; no obstante, muchas os preguntareis, ¿cómo es posible que ya las conozca?. Se debe a que las tendencias de esta temporada de otoño/invierno las vimos al finalizar la temporada pasada, ya que funciona de la siguiente manera: al final de cada temporada con el cambio de estación, los diseñadores muestran sus propuestas para la siguiente temporada, por eso las vimos al finalizar el invierno pasado.

Volviendo al tema, si os dais una vuelta por las tiendas podréis ver fácilmente que va a ser tendencia.

 *El Cuero*
Nuestro mejor amigo, podéis encontrarlo en todo tipo de prenda y es muy fácil de combinar: vestido, mono, vaquero, falda… este año no solo va a estar de moda el Cuero Negro sino que he visto y creo que el Cuero Camel va a coger mucha fuerza.

*Chaquetas Estilo Militar*

Hace unos años intentó ponerse de moda, veremos si ahora funciona.

Complemento ideal para cualquier outfit. No es un abrigo pero merece la pena para la pre-temporada.

*Con Mensaje*
Camisetas, jerseys, vestidos y pantalones

Combinadas con elegancia pueden dar mucho juego

El mejor aliado para los buenos y malos días, ideal con cualquier outfit.


El mejor abrigo desde la época de las cavernas, muy elegante.


*Faldas y Vestidos con abertura lateral o a ambos lados*
Tanto Casual como elegante.


Y  Otras Propuestas como:

*Contraste de Colores Fuertes*
*Bolsillos Delanteros*
*Estilo Barroco-Español*
*Tela de la Abuela*
*Colores Pastel*
*Pantalones Campana*

Además, he visto en tiendas:

*Pamelas para quien diga que los sombreros son sólo en verano*
*Faldas Largas*
*Otros tipos de tela como el Ante o Terciopelo*
*Blusas con vuelo estilo casa de la pradera*
*Algo de Latex, ¿triunfará el estilo de las Kardasians?*
*Zapatos tipo ballet*
*Lunares, rayas, flores y leopardo*

¿Os apuntáis a las Tendencias de la Nueva Temporada??

lunes, 7 de septiembre de 2015

¡¡¡Acné Bajo Control!!!

Quizás hayas estado esperando a un producto que funcione. O has pospuesto un evento por la agravación del acné. No estás sola. Mujeres de todas las edades sufren de acné persistente. Y mientras que paralizar tu vida es una forma de llegar a un acuerdo con el acné, mantenerlo bajo control en unos pocos días es la mejor solución.

Hechos Sobre El Acné & Sus Causas

El acné se causa por una serie de acontecimientos.
Grasa o sebo, que se produce en las glándulas de la piel. Al producirse la grasa, ésta viaja a través de los poros para suavizar la piel. Pero en pieles propensas al acné, las células muertas de la piel que normalmente se eliminarían en realidad las mantiene, bloqueando la grasa en su interior.
Al desarrollarse el acné, se produce la irritación ya que la piel intenta curarse a si  misma.


Existen varios factores que pueden provocar el acné, como son los cambios hormonales (pubertad, ciclo menstrual, embarazo y menopausia), herencia u otros factores, como el aumento del estrés, que pueden causar el aumento de la producción de sebo. La presión psíquica o la irritación en la piel pueden contribuir al acné. Entonces, ¿qué no causa acné? Estas son unas pocas ideas equivocadas.

El acné se causa por falta de higiene.
Falso. El acné es una de las lesiones más comunes de la piel y aparece en la mayoría de los casos por factores internos en la piel; por eso; cualquier persona puede sufrirlo. Es muy importante recordar que no es culpa de la persona como tal tener acné.

Comer chocolate, fritos o comida grasa causa acné.
Falso. De acuerdo con la Academia Americana de Dermatología, “Extensos estudios encontrado una conexión entre la dieta y el acné.”

La piel grasa causa acné.
Falso. El acné está asociado a la excesiva producción de grasa en los folículos. La piel puede variar de seca a grasa. Siempre intenta elegir productos del Cuidado de la Piel libre de aceites, no comedogénicos y con base de agua si tu piel es propensa al acné.

Un Enfoque Multifacético Para Ayudar A Controlar El Acné

El Sistema para el Acné Mary Kay® es un enfoque del cuidado de la piel fácil de entender que utiliza 2% de ácido salicílico, un ingrediente muy efectivo, que ayuda a limpiar el acné existente y a prevenir futuros brotes. Estas fórmulas penetran en el poro desbloqueando la grasa y la suciedad atrapada, reduciendo la rojez asociada con el acné dejando la piel con apariencia más limpia y sana. Los tres productos contienen botánicos calmantes de sauce de Canadá, brezo marino y raíz de bardana.

Mantiene los poros limpios.
La Limpiadora para pieles propensas al acné ayuda a eliminar las células muertas de la piel de los poros, permitiendo al ácido  Poros y de la Solución para Granos llegar donde más se necesita y ayuda a limpiar y secar los granos.
El ácido salicílico ayuda también a acelerar la regeneración de las

Controla la grasa.
Mientras que cierta cantidad de grasa es necesaria para suavizar la piel y mantener su barrera protectora, el exceso de grasa puede obstruir los poros.
El Sistema para el Acné Mary Kay® ha sido formulado para ayudar a controlar el exceso de grasa y reducir los brillos.

Reduce la irritación.
El Sistema para el Acné Mary Kay® ha sido formulado para ayudar a reducir la irritación asociada al mismo.

***Todos los productos para el acné de Mary Kay® son válidos para pieles sensibles, libre de aceites y fragancias y no comedogénicos. También es importante mantener tu piel hidratada. Si lo necesitas, aplica la Hidratante Mary Kay® más adecuada para tu piel.***

Limpiadora para pieles propensas al Acné.
Limpiadora para pieles propensas al acné. Esta ligera limpiadora se convierte rápidamente en una suave espuma que ayuda a eliminar el exceso de grasa. Se aclara sin dejar residuos evitando que las células muertas de la piel colapsen los poros ayudando a eliminar los granos.

Solución para granos para pieles propensas al acné
Solución para granos para pieles propensas al acné. Esta fórmula se enfoca directamente en los granos y ayuda a su eliminación. Esta crema de alta eficacia se absorbe  rápidamente sin dejar residuos.

Suero purificador de poros para pieles propensas al acné.
Este sedoso y translúcido serum, ayuda a limpiar y secar los granos y también a prevenir su futura aparición. Su poderosa fórmula hidratante se desliza suavemente en la piel, se absorbe rápidamente, ayudando a minimizar los poros y el brillo en la piel.

Una Compañía En La Que Puedes Creer.

Porque Mary Kay cree que una evaluación imparcial es vital, la Compañía
realiza pruebas clínicas en laboratorios independientes donde voluntarios
utilizan productos Mary Kay® bajo la estricta supervisión y evaluación de
dermatólogos y oftalmólogos independientes y de prestigio.

jueves, 3 de septiembre de 2015


Durante los meses de verano y, debido a la concurrencia de diferentes factores estacionales como las altas temperaturas, el continuo sol sobre nuestra piel o la falta de hidratación, exponemos nuestra piel a una serie de situaciones en las que se ve seriamente dañada. Para compensar estos daños deberemos conocer una serie de recomendaciones o consejos para mantenerla hidratada y en las mejores condiciones para que nuestra piel siempre luzca radiante y saludable. 

Los Riesgos Del Sol En Nuestra Piel 
Las largas exposiciones al sol, junto con las altas temperaturas, producen efectos devastadores sobre nuestra piel, que se envejece de forma prematura, al igual que aparecen manchas y arrugas. Por eso, después del verano es común que nuestra piel esté deshidrata, seca, escamada, con la pigmentación irregular y con opacidad.
Limpieza, exfoliación, hidratación y nutrición son los cuatro cuidados clave para devolverle a tu piel esa suavidad y brillo natural propios de una piel hidratada. Aunque en muchas ocasiones y casos concretos será necesaria la realización de “Tratamientos Especiales o Extras” para paliar las lesiones producidas por el sol en nuestra piel.
En este sentido, la limpieza facial tiene que ser una práctica de higiene diaria obligatoria para eliminar las capas de grasa, células muertas, polvo y otros residuos que el maquillaje deja en la piel, pues si no lo hacemos a diario entorpeceremos el funcionamiento normal de las glándulas y poros.

 Riesgos Dermatológicos De Una Piel Sin Cuidados 
A la hora de hidratar la piel has de saber que tendrás que hacerlo tanto de forma exterior como interior. Es decir, la hidratación de la piel va más allá del uso y aplicación de lociones o cremas, tendrás que ingerir abundantes líquidos a diario al igual que prestar especial atención a tu dieta. En este sentido, las frutas y verduras cuentan con una poderosa fuente de antioxidantes muy recomendada para paliar los efectos que el sol ha provocado en nuestra piel durante el verano.
Los problemas derivados de la falta de hidratación en la piel pueden afectar a las capas más profundas, haciendo que estos daños sean irreversibles en nuestro cutis. Por ello, a la vuelta de las vacaciones de verano se recomienda hacer un Seguimiento Facial Y Un Cambio De Tratamiento para la nueva temporada, más adecuado a las nuevas necesidades de la piel y para prolongar tu bronceado y devolverle a tu piel la suavidad e hidratación que tanto necesitan.

Recomendaciones que pueden ayudar a reparar los daños ocasionados por el sol y a prevenir futuras complicaciones en la piel:

1.      Reponer la hidratación de la piel con fórmulas específicas.

2.      Durante el verano la piel se ensucia, aunque no lo parezca. Es recomendado hacer una limpieza facial adecuada con productos suaves y exfoliación.

3.      Si las manchas se han acentuado o han reaparecido es conveniente realizar un peeling, con el Set de Micro DermoAbrasión.

4.      Mientras que en el verano se aconseja utilizar cremas regeneradoras e hidratantes, al comenzar el otoño lo ideal es aplicar cremas con principios activos más fuertes, tienen un efecto rejuvenecedor.

5.      Beber abundante agua o zumos. Es importante que este cuidado se extreme durante el verano para que sus efectos se prolonguen.

6.      Seguir una dieta equilibrada que incluya alimentos con vitamina A y C, como las zanahorias y los carotenos.

7.      Hacer un peeling físico para que las células muertas se pierdan y la piel se regenere.

8.      Si decide someterse a fotodepilación después del verano es muy importante que hayan pasado entre 15 días y un mes después de la última exposición solar. No acudir a un centro de depilación hasta que no haya desaparecido la marca del bikini. “Cuando la piel está morena los láseres pueden quemar la piel y la mayoría de los efectos secundarios con láser de depilación se producen en esa época”.

9.      Continuar aplicando cremas con fotoprotección.

10.  En el otoño se debe buscar maquillaje en forma de cremas o fluidos, que son más hidratantes y no resecan la piel.

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¡¡Feliz Día!!