Who hasn't heard of Victoria’s Secrets Angels, an elite team of super models who take to the catwalk for the lingerie brand’s annual show? Since the modest start of Victoria's Secret annual fashion show in 1995, the event has grown to become one of the largest and most over-the-top, extravagant fashion shows of the year. But what are the real costs of hosting such an event each year - and what does a show like the VS show contribute to the overall company - does it really add that much extra value? Or is it just a hype that will eventually implode onto itself? FashionUnited takes closer look.
Victoria's Secret has grown to become a household name in the US. The lingerie company has continued to grow at a rapid pace since the inauguration of its first 'fashion' show in 1996. Last year saw the US intimate chain sales hit 7.5 billion US dollars (including international stores) and FashionUnited expects this amount to grow to reach 8 billion US dollars in 2015. This staggering sales result will place Victoria's Secret securely in the lead as the largest global player in lingerie sector. With the total lingerie market worth sitting at 23.8 billion US dollars, Victoria's Secret and it's VS Pink label hold a market share of 32 percent - meaning that nearly a third of all lingerie sales end up in their pocket.
How long will consumers tune in to Victoria's Secret fashion extravaganza?